Channel Implementation Planning

Who, what, where, how?

A structured approach to channel selection is an essential element of effective media planning, and a driving force of successful strategies. With an understanding of who your audience is, where to find them and what you want to say, the next step is deciding how to reach them. Planning which channels are most appropriate, taking into account factors like audience preferences and budget, we are able to get content where it needs to be. Through bespoke, channel-specific content, we maximise your brand’s impact.

How do we decide?

To optimise content effectiveness, we begin by focusing on your target audience’s media usage - this allows us to cement an understanding of the channels they are most active on and the reasons why. Armed with this data, we can shape the campaign accordingly. With the most suitable avenues to pursue identified, and a broader strategy developed with this in mind, executions can be individually tailored to properly leverage the potential of each channel.

As well as exaggerating the effects of separate pieces of content, our carefully crafted media plans consider how all of the channels complement one another. To drive effectiveness across the campaign, we take time to ensure the use of each channel ties into the overarching message, and authentically engages with your target audience.

The upside

By adopting a holistic attitude to channel implementation planning, we help your brand get its message across with minimal fuss. Efficiency is what we do - because working in this way improves audience engagement, sees budgets stretch further and makes content more impactful. Win, win, win.