Uniting a multinational brand on social

bp x Eleven Miles

It started in 2019 with a 48-hour brief. Since then, Eleven Miles has been working with bp's global social team to create and roll out a social plan that proves bp is driving change on a worldwide scale.

Working as part of bp's Global Social team, we've shaped the strategic social narrative, bringing to life in the form of a global Social Playbook, with social content and campaigns that show their transformational policies in action.

We've brought live events - like One Young World - to the brand's social platforms, and worked with multiple areas of the business to show how bp is activating change that benefits its people, its partners, and the planet.