Changing perceptions with value-driven marketing

HSBC x Eleven Miles

Eleven Miles is the social media and creative content partner for HSBC UK - one of the largest banks and financial institutions in the world.

Working closely with the brand and commercial banking team at HSBC, we are helping to shift consumer perceptions from a bank that’s ‘too big to care’ to ‘big enough to make a difference’.

Activating the UK brand strategy ‘opening up a world of opportunity’ we design and produce creatively-brave social and paid campaign content around pillars of sustainability, diversity and financial inclusion. Work includes video campaigns for Black History Month, a social campaign to launch the Green SME fund, always-on content for the HSBC business app - Kinetic, and Pride activations.

We manage all of the UK social media channels (FB, IG, YT, Twitter) too, publishing, monitoring and reporting on content performance and managing our community of followers, becoming the voice of HSBC UK.