Digital, social and brand strategy

Demonstrating Badger Beers are anything but black and white

Badger Beer x Eleven Miles

A new strategic brand direction for Badger, who have been crafting unique characterful beers since 1777.

Nestling our content under the ‘anything but black and white’ line ensures every brand touchpoint brings out the brewers’ unique personality. It helps us to shape our campaigns and creativity in a way that’s as colourful and unique as their beer-making heritage. We also introduced a bold and simple art direction and established an ownable, Dorset-inspired tone of voice to give them greater stand out in a crowded space.

Impact

"Working with Eleven Miles over the past six months has been an absolute pleasure in so many ways.

While being new to the Badger brand, they have worked closely with us to really get under the skin of the brand and help us shape and bring to life the new evolution in our communications with the Anything but Black and White campaign. It was so exciting to land a big idea that was spot on brand and that delivered so much of the personality we wanted to express.

The team have also been amazing at delivering some big projects in a short space of time, showing their ambition and dedication to Badger – two values we hold dear here at Hall & Woodhouse. They are a great bunch of guys and gals who we consider a part of the family."

Group Head of Sales & Marketing, Hall & Woodhouse.