Delivering Content For When Life Just Clicks
ION8 is a carbon neutral company, offering hydration on the go with their range of water bottles, developed to deliver the highest-quality product experience and design innovation. Looking to increase brand awareness and drive a more loyal customer base, ION8 enlisted Eleven Miles to support fuelling their social channels with a cohesive strategy, look and feel.
In a competitive market, innovation and product quality have always set ION8 apart. However, when customers were faced with two equally functional options, the design will often be the deciding factor, meaning we needed to help create brand love for two reasons: fashion and functionality. ION8 audiences ultimately want a product that looks good as well as is functional.
During the research and discovery phases, the Eleven Miles team worked hard to personify the audiences that ION8 has, analysing the key demographics and landing a look and feel that would resonate across the board. Key beliefs and values for the brand were established and later developed into more thorough content pillars. In short, we took the core features of ION8 and turned them into core beliefs that aligned with the audiences’ core values.
BELIEF #1
Function should never get in the way of style.
BELIEF #2
You should never need two hands to use a water bottle.
BELIEF #3
A water bottle is yours and yours alone.
With a solid strategy in place, the creative styling was developed further, reimagining the content on the ION8 social feeds based on our audience segmentation to ensure it all aligned visually. Eleven Miles directed all content creation, with the team working through the end-to-end production for a 15-model shoot. Just short of 200 social first assets were produced across static and video.
The creative, although initially developed exclusively for social, has since been rolled out across all ION8 channels; on their eCommerce website, and across various campaign assets, to give the whole brand a refreshed and succinct feel. The noticeably refreshed creative has dramatically increased engagement on social media and the response has been hugely beneficial for audience growth and retention.
View the work live on the ION8 Instagram Page here.
If you’d like to work with us on your brand strategy and content creation brief, drop us a message and our team can take the reigns from there.