Wear Your Pride | Eleven Miles x Lee Cooper

Founded in London’s East End in 1908, Lee Cooper has a rich history spanning over a century, establishing its iconic status as the Original British Denim brand. From humble beginnings in workwear, the brand has become known as a global style innovator and the go-to-denim for legendary British rock ‘n’ roll bands. 

Eleven Miles have proudly partnered with Lee Cooper to deliver a global campaign for their recent Pride capsule collection, created by Lee Cooper’s partner in Thailand. The creative reflects a fun, edgy and playful vibe – celebrating London summer, festivals, pride and inclusivity. The campaign launched successfully during Pride 2022, but also has the longevity to be used across regions as a standalone campaign moving forward.

The faces behind the campaign

With talent outreach, we sought to embrace London’s most exciting LGBTQ+ faces to front the campaign. The result was four diverse talent who all represent the movement  and collection perfectly.

• August

• Vee Bagikski

• Dani NWK

• Christpher Grave

Wear Your Pride

Eleven Miles worked with Lee Cooper on the creative development as well as the  end-to-end production of the campaign. This included the creation of a Lee Cooper Pride festival wristband to accompany the assets and compliment the festival theme. 

“The reaction to the campaign has been well received following window displays in Thailand and posts on the local Lee Cooper social channels, showing the Lee Cooper Pride campaign had a global appeal.”

Mason Young, Head of Marketing and Product, Lee Cooper

Following the success of Wear Your Pride, Eleven Miles are excited to have collaborated on Lee Cooper’s AW22 Campaign, so stay tuned to hear more on the progress and launch of the campaign very soon.