Creating A Winning Atmosphere For The Fortress

Onboarded as Arsenal Football Club’s latest signing, Eleven Miles has been proudly working with their team during the 2022/3 season to develop new creative, ready for the big screen. With an exciting season ahead of them, Arsenal was looking to hit the ground running with a refreshed look and feel both on and off of the pitch.

Stadium screens play a huge role before, during, and after a game. For the club, they offer a platform to communicate with some of their closest and most loyal supporters. They are used to drum up hype for the game, to issue instructions to supporters, to provide information on the team such as lineups, to commentate on the game, and most importantly, to celebrate. Eleven Miles’ role was to create a suite of new videos, motion pieces, and graphic templates for these screens to bring the stadium to life. With punchy, clear, and enhanced messaging.

The Eleven Miles creative team developed a magnified, new look and feel for the assets, with animation that builds suspense and drums up hype both inside and outside of the Fortress. The rollout covered all screens, from pitch side banners to large overheads, and content included everything from “Please take your seats” to “GOAAAAAL” celebration creative!

Ahead of the first game of the season, Eleven Miles also produced a short series of pre-season and pre-game videos which are used both inside and outside of the stadium to fire up supporters and players before the game. These videos both feature a bespoke music composition, including Arsenal anthems and sound bites from games, players, and more.

The main goal for Arsenal was to drum up excitement for the first game of the 2022 season, and to drive supporters into the stadium, and into their seats earlier in the day. With synchronised creative across all screens, the enhanced atmosphere was a win for everyone. The Gooners took their place as the 12th player and the electric atmosphere carried the players through to bring home the win!

If you’d like to work with us on your creative project, drop us a message and our team can take the reigns from there.