Eleven Miles of Social…Issue 9

Expect the latest on social media news, features and updates across all platforms, with insight from our in-house social team to help you stay up to date and on trend.

Facebook Adds Option To Assign Community Manager for Live Streams

Facebook is adding the capability for users to assign a community manager to help in moderating live streams. Using their personal profiles, community managers can turn on the Community Moderator badge, which is viewable to other users, and can moderate streams without direct permissions or admin access to the user's page. Moderating a live stream means the user will be able to moderate comments in the chat as well as ban people from live streams who break the community rules. 

Read more here.

Twitter Introduces Branded Likes

Twitter is introducing Branded Likes to all managed advertisers reaching users in the United States, United Kingdom, Saudi Arabia, and Japan. The Branded Likes capability, available as an add-on to Twitter's Timeline Takeover option, allows brands to change the 'Like' button into a custom animation. Brands will select a hashtag for their Branded Like, and up to ten translations of the hashtag, and when a user taps 'Like' on content that contains the hashtag, users will be able to view the Branded Like animation. Branded Likes will appear for up to 24 hours in the same geography as the brand's Timeline Takeover. 

Read more here.

Snapchat Launches Snapchat+ Subscription

Snapchat has begun rolling out its subscription service called Snapchat+. The new subscription service means users will gain access to exclusive, experimental, and pre-release features for a monthly fee. Snapchat+ is rolling out to the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates. Snapchat will roll this out to more countries in the future.

Read more here.

Meta Shares Tips On How Brands Can Utilise Reels

Martha Lynn, Social Media Manager, Eleven Miles

Reels have been inundating our facebook and instagram feeds. It's no secret that Meta is moving towards a video-first platform as it competes with fast-growing competitor, TikTok. Similar to TikToks, Reels are short videos up to 60 seconds long which offer a set of editing tools to create fun, engaging video content. Recent data from Meta uncovers the popularity of Reels, and why brands should leverage Reels as part of their social media strategy. With more than 45% of accounts on Instagram interacting with a Reel at least once a week, Reels are not only ideal for brand expression and exposure. These short videos also create a platform to build relationships with potential customers and guide them through discovery to purchase. With Instagram shopping and product tags, users can instantly purchase from e-commerce brands. 

To find tips on creating engaging Reels, read more here.

Twitter Shares Best Practises For Ad Carousel Posts

Twitter has shared an overview on how brands can use carousel ads. This outlines the benefits of the format, such as having the capability to set custom headlines and landing pages within the multi-destination functionality, as well as providing a step-by-step guide on how to create a carousel post. In addition to this, Twitter has shared some best practices for using the ad format. This includes ensuring that the images and videos tell a cohesive story and follows a cohesive visual narrative throughout, as well as how brands should clearly feature the product, service or app and its benefits in the creative, plus more. 

Read more here.

TikTok Launches ‘Attribution Manager’ Tool

TikTok has launched a new tool for marketers called TikTok Attribution Manager which enables customisable attribution windows for campaigns. This will allow brands to set specific time frames to measure the success of their campaigns. The click-through attribution window ranges from 1-28 days and the view-through attribution window ranges from off or up to 7 days. Within Attribution Manager, by default TikTok Pixel and Web Event API advertisers will be shown a 7-day click and 1-day view. The Attribution Manager tool can be found under the Assets menu in TikTok Ads Manager.

Read more here.

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