Eleven Miles Of Social… Issue #17
Expect the latest on social media news, features and updates across all platforms, with insight from our in-house social team to help you stay up to date and on trend.
TikTok Introduces New Global Gaming Event
On the 2nd November 2022, TikTok will be holding its first global gaming event live on the app. Leading publishers are launching games on TikTok to help in growing support for their games and building gaming communities. The event will feature speakers from gaming publishers and TikTok gaming creators, which will be streaming live on TikTok for users to tune into.
Learn more about the event here.
Introducing YouTube Handles
YouTube has announced that they will be launching handles for all creators, making it easier for people to discover and connect with their favourite creators. Handles will appear on channels and Shorts, making them instantly recognisable. This will allow creators to tag others, or be tagged, in the likes of video descriptions, comments, and more, helping to grow audiences by increased visibility on the platform. These new handles will join channel names, but will be an easier way for creators to be discovered as each handle is completely unique to each creator.
Read more here.
Data-driven best practices for Twitter Video Ads
Twitter have summarised their top data-backed tips in a new blog post to help users maximise video advertising and increase in app engagement. Their tips include; keeping videos short and simple, Twitter's research shows that keeping video ads between 6-15 seconds are more effective in driving consideration and increasing purchase intent. The same advice applies to tweet copy and, depending on your campaign, Twitter recommends keeping tweets to 10 words/ 50 characters, or providing more detailed messaging with copy of 30 words/160+ characters. Twitter also recommends that video content should include prominent branding, strong colours, the product or service your company provides, real people and a sound off strategy (subtitles in videos).
Read more here.
LinkedIn Adds New Accessibility Features
In celebration of National Disability Employment Awareness Month, LinkedIn has announced new resources and features to improve accessibility on the platform. Firstly, they have added new standardised job titles for users who work in the accessibility industry (e.g. “accessibility engineer”), allowing users to be found more easily for potential job roles and easily find roles which match their skills. LinkedIn has also added the capability for users to better highlight their skills and identities, for example, LinkedIn has previously partnered with Richard Branson and Made By Dyslexia to launch dyslexic thinking as a recognised skill which can be added to user's profiles.
View all new updates here.
Pinterest Adds New Tools For Advertisers
Pinterest has announced new updates for marketers to help discover emerging trends and to measure success. Firstly, Pinterest is expanding Pinterest Trends to 30 more countries in 22 languages. This tool helps marketers in gaining insight into what search terms are trending and what's trending amongst their audiences, helping marketers make strategic decisions. Within Pinterest Trends, marketers will be able to access seasonal trends, trends by demographic and trends your audience loves. Pinterest is also introducing the Pinterest API for Conversions which will allow advertisers to connect their data to Pinterest, allowing marketers to improve targeting and measurement.
Read more here.
New Report By Adobe - Growth of the Creator Economy & Opportunities of New Platforms
Adobe has recently released a report into how monetisation is growing the creator economy, with more and more opportunities for non-professional creators to make money on social media. In the report it states that 48% of non-professional creators earn money from creative activities and 77% of professional creators only began monetising their content within the past year, showing the rapid growth of monetised content. Adobe also found that 48% of professional creators claim that over half of their monthly income is made through monetised social media content.
Read more here.
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