Creating A Delicious Digital Offering for Tilda Rice

Tilda x Eleven Miles

Tilda Rice has been on a mission to embrace life and all its flavours for the past 50 years and is not stopping yet. With a huge and ever-growing international presence, 2020 was the perfect opportunity for the FMCG company to take a step back and reflect on their existing digital offerings and take a leap into a more succinct and efficient presence online.

Tilda approached Eleven Miles to design and implement a new global website offering. The key focus of the project has been to improve user experience for all user groups including retail and trade customers/professionals whilst developing a fully responsive site design that delivers a consistent and intuitive user experience across all devices.

To date, the new website has been successfully launched across 16 markets, which each required a work-stream for translations, design nuances, content population and SEO.