Brand strategy and integrated campaigns
Plugging Marshall in to a new generation
Marshall Amps x Eleven Miles
Working on a global scale, Eleven Miles were challenged by Marshall Amps to revitalise their brand and to help them appeal to a younger demographic of music lovers.
Although Marshall Amps are the most famous guitar amp brand in the world, their appeal had become limited to professional and serious players. Following an extensive strategic project, we created a new, more inclusive proposition, attitude, tone of voice and look and feel that created more opportunities for the brand, yet remained true to their heritage and beliefs. #LIVEFORMUSIC was born and rolled out as a consumer-facing brand campaign across all channels, including an award-winning website, as well as forming the base for multiple product-specific campaigns.
Impact
It launched with great success, won numerous awards and immediately connected the brand to the next generation of guitarists and non-playing music lovers. Brand awareness and engagement across all channels dramatically increased and new license opportunities were created.
Three years on from our strategic work, #LIVEFORMUSIC is still central to Marshall's communications and continues to go from strength to strength.
Services provided to Marshall Amps by Eleven Miles
Brand strategy
Content strategy
Photography
UX & Design
eCommerce
Social Media
Get in touch
If you’d like to work with us on your brand strategy and integrated campaigns, drop us a message and our team can take the reigns from there.