Branding as distinctive and exceptional as their hotels

Innkeeper’s Collection x Eleven Miles

All the character and care of an independent stay, with the consistent quality of a chain.

Looking for a way to reinforce their values and stand out against well-established hotel chains across the country, Innkeeper’s Collection partnered with Eleven Miles to deliver new branding throughout the business. The new approach puts the spotlight on the Innkeeper’s Collection meaningful and personable characteristics, and wins over the hearts and minds of their customers.

Eleven Miles have worked hard to strategically develop an identity which includes a new look, feel and tone of voice, as well as a supporting suite of assets for the launch and beyond. The result is a consistent and charming refreshed image which spreads awareness of the Innkeepers Collection not only for being renowned in their high quality and charming character, but for their reliability and trusted familiarity with guests all over the country/world.