Social creative, strategy and community management
Positioning Del Monte as the hub of good mood food.
Del Monte x Eleven Miles
We were tasked with creating engaging social content that appeals to an international audience and grows the size of Del Monte Europe’s social communities. At the same time, we needed to reinforce their brand proposition of inspiring people to enjoy healthier, more nutritious food.
Our strategy positioned Del Monte as the hub of food advice, tips and recipes for people to follow and learn from. Fresh, bold, kitchen-based photography was introduced and an inspirational recipe library of exciting dishes that incorporated Del Monte products was created. Using a variety of props and different kitchen environments, no two images looked the same, but the food always looked vibrant, fresh and delicious.
Recipe Videos
Impact
By effectively managing and creating their social content, in three years we grew their Facebook, Twitter and Instagram communities by 230%, 750% and 600% respectively. And increased their Facebook engagement rate from 0.1% to 6%.
Services provided to Del Monte Europe by Eleven Miles
Get in touch
If you’d like to work with us on your social content, strategy and community management, drop us a message and our team can take the reigns from there.