eCommerce design and build for a London wine merchant.

Davy’s Wine Merchants x Eleven Miles

Davy’s Wine are an independent wine merchant, founded in 1870 by Francis Edwin Davy. Their heritage has allowed them to build up a unique relationship with some of the finest wine makers in the world. Davy’s came to Eleven Miles looking to have their site revitalised and rebuilt with the goal to increase conversions.

We gave the website a full reskin to bring it up to date and make it more efficient. Reskinning the site started with refining brand elements and restructuring. For this vital part of the project we turned to strategy to build the foundations.

Following tried and tested eCommerce user experience practices, we dramatically changed the product pages. We created a new content hierarchy, placing the key information and conversion point as high up the page as possible.