Back of the net for a new atmosphere at the Fortress

Arsenal F.C x Eleven Miles

Eleven Miles has been proudly working with Arsenal Football Club to develop new creative, ready for the big screen. With an exciting season ahead, Arsenal was looking to hit the ground running with a refreshed look and feel, both on and off of the pitch.

Stadium screens play a huge role before, during, and after a game. For the club, they offer a platform to communicate with some of their most loyal supporters. They are used to drum up hype, issue instructions to supporters, provide information on the team such as lineups, commentate on the game, and most importantly, to celebrate. Eleven Miles’ role was to create a new suite of videos, motion pieces, and graphic templates for these screens to bring the stadium to life. With punchy, clear, and enhanced messaging.

The Eleven Miles creative team developed a magnified, new look and feel for the assets, with animation that builds suspense and drums up hype both inside and outside of the Fortress. The rollout covered all screens, from pitch side banners to large overheads.