BigCommerce

The world of eCommerce has been expanding globally at an unprecedented rate. According to research completed by eMarketer and Statista, online retail sales will reach $6.51 trillion by 2023, with ecommerce websites taking up 22.3% of total retail sales. One of the largest economic drivers today, eCommerce sales continue to grow as more and more goods and services are getting listed by retail sellers online.

This makes one thing clear – more and more brands are going to take the online route if they haven’t already. This increases competition in the field of eCommerce, making it essential for you to build an engaging digital store to attract customers better. The answer lies in quality website development, something BigCommerce allows online stores to do.

The importance of web design for customer service

Customers come back to your eCommerce store when you provide them with the best experience - but what does this include?

Well, the best eCommerce website experience entails fast-loading and visually appealing websites, mobile responsiveness, a clear resonance with your brand identity, modern time-saving features such as live chat, social media links, SMS and customer feedback services and one-click checkouts.

Much of the focus when developing an attractive website lies in impactful web design. Your website is the public front and voice of your brand’s identity and is the best way to build stronger customer relationships. However, such an optimised and user-friendly digital platform comes only through the combination of a successful development model, technical expertise and design skills. Thankfully, BigCommerce equips you with the first, while we take care of the rest.

Mobile-Friendly Web Design

One of the most important features of a user-friendly website is its ease of use across different devices. This is where BigCommerce scores big, with its responsive templates that work well across mobiles, tablets, laptops and desktops. With the mobile commerce sales share in e-commerce projected to reach 72.9% by 2021, a responsive website is exactly what you need for more conversions.

Abandoned Cart Recovery Settings and Analytics

One of the main concerns of eCommerce companies is high cart abandonment rates. eCommerce brands lose around $18 billion in sales revenue annually because of cart abandonment by customers. So, what is the solution? Checkout optimisation and cart recovery mechanisms.

With BigCommerce, you can prevent customers from forgetting about their carts by automatically sending out customised emails to them about their pending purchase. At the same time, you can improve their checkout experience using strategies such as adding a CTA to help them add items to their cart, giving away gifts or free samples, or suggesting other products they should look at. You would be surprised to note that checkout optimisation can increase conversions by a whopping 35.62%!