Community First Thinking

People crave human connection, we’re hardwired for it – neuroscience suggests that we’re wired to connect with others. Belonging to a community, engaging with others and forging authentic relationships are all critical parts of being human. So, it’s no surprise that people look for community in nearly everything they do, and it’s no surprise that privacy changes, increased costs in digital advertising, digitally overloaded audiences and a turbulent post-pandemic future has seen marketers turn to community building strategies and activations more than ever before.