It’s APRIL CHALLENGE TIME, round IV and this year, we’re getting personal with another cause that’s close to us: the Cancer Day Unit Appeal at Withybush Hospital.

People crave human connection, we’re hardwired for it – neuroscience suggests that we’re wired to connect with others. Belonging to a community, engaging with others and forging authentic relationships are all critical parts of being human. So, it’s no surprise that people look for community in nearly everything they do, and it’s no surprise that privacy changes, increased costs in digital advertising, digitally overloaded audiences and a turbulent post-pandemic future has seen marketers turn to community building strategies and activations more than ever before.

We’re counting down the minutes until April 24th, and you should be too! Eleven Miles’ April Challenge is back, and bigger than ever! Learn more about our 2023 April challenge and the charity we’ve chosen to support this year.