Helping atis to deliver a digital experience as enjoyable as their food
The brainchild of husband-and-wife duo Philip Honer and Eleanor Warder, atis is a health-focused ‘fast food’ restaurant brand serving delicious, plant-based food for the modern-day, conscientious consumer.
As a society, our relationship with food has evolved radically; what was once just fuel and convenience is now a story of satisfaction, personal health, sustainable sourcing, and community building. Today, we’re culturally much more conscious about how our food decisions impact not just our health but also the wider environment. And, as a result, there’s an ever-growing demand for healthy, balanced and wholesome food.
Eleanor and Phil developed atis to meet this demand. To create a brand that was truly reflective of this modern approach to eating. A brand that embraces a thoughtful way of living and stands for what they believe in. Having collaborated with local designers, the result is a beautiful space serving plant-powered, globally inspired food that not only tastes delicious but reflects the common values of our growing global community.
When atis approached us with the need to create a website that perfectly showcased the brand and its values, we were all in. Their vision was to transform atis into a lifestyle brand that fits into a conscientious consumer’s mind when they’re hungry and want to find something quick to eat, but don’t want to compromise on quality or nutrition – and we wanted to be a part of that.
The work
The purpose of the new website was twofold: 1. build the atis brand and educate consumers on what they offer and why to choose them over competitors; and 2. promote the store location, available menu and specials to generate interest.
It was important to atis that the CMS be flexible and easy for their team to manage. And the result was a user-friendly, SEO-optimised ‘brochure’ website, built on a robust and scalable platform, with a fully-responsive design that delivers a seamless and intuitive user experience across all devices at any time and anywhere.
Since launching their website, we’ve been working with the atis team on site maintenance and updates. And, most recently, supporting them in the current climate by fast-tracking a new ‘Order Now’ button on their site to make it easier for customers to order takeaway from Deliveroo.
The future
Next up is Phase 2, where we’ll be working with atis to enable e-commerce functionality for online ordering while offering users an extended loyalty experience through a mobile app.
While their flagship store is currently closed for eat-ins, they’re still very much open for takeaway. If you’re based in/around Old Street, London, then head over to their website to get ordering some delicious and nutritious dishes. And give them a follow on social @atisfoodldn.
