The latest features, updates, insights and more from all social media platforms.

TikTok Releases Guidance On Maximising Content Performance

TikTok has provided tips and advice on optimising content on the platform which can help brands to refine their strategy. TikTok have provided recommendations on the fundamentals of making a successful TikTok, such as aspect ratio, shooting in high resolution, and the best length of time.

Read more here.

Youtube adds CTV Campaign Measurement Verification

Connected TV (CTV) time is the number of people watching digital video content on their television screens. This time is rising considerably, and to improve solutions for advertisers, YouTube has partnered with Nielsen. This means advertisers will have more ways to measure their total audience reach with a CTV campaign.

Read more here.

Meta Unveils Reporting and Safety Tools Video Series

Meta has released a video series on their reporting and safety tools which users can adopt to help keep themselves safe on the platforms. The series covers Meta’s platforms, advising users on ways to approach different situations.

Watch the Safety School series here.

Pinterest Partners With WooCommerce For Product Listings

Pinterest has launched a new partnership with WooCommerce, an e-commerce browser extension that allows merchants to turn their product catalogues into shoppable Product Pins. The extension also records when users interact with a brand’s products so merchants can see which products are the best-selling and the most saved.

Find out more and download the extension here.

Youtube Rollout Search Insights For Creators

The video platform has announced the launch of Search Insights to all creators, giving creators more opportunity to refine their strategy on the platform. The tool will include showing the main topics of interest amongst the channel’s viewers, as well as the amount of traffic driven to the channel based on each search. It will also identify ‘Content Gaps’, which are search terms that do not provide many results, providing opportunities for creators to share content that aligns with these searches, plus more.

Meta’s New Creator Fund

Meta has established two new creator funding sources designed to incentivise creators on the platform and in the Metaverse. One of the sources is an expansion of their existing $10 million Horizons World Creator Fund, whilst the other is a pilot programme enabling creators to sell virtual items and effects in the VR world.

Find out more on the funds here.