Expect the latest on social media news, features and updates across all platforms, with insight from our in-house social team to help you stay up to date and on trend.

Twitter Adds New ‘Hashfetti’ To Branded Hashtag Campaigns 

A small but exciting update comes to Twitter this week as they have announced the introduction of ‘Hashfetti’ to the app. This follows on from the branded hashtag push on Twitter to bring up engagement. ‘Hashfetti’ is an idea developed by Twitter’s Leah Culver and her team in 2022, where when users tap on branded hashtags they will see confetti fall across their screen of the brand’s chosen custom emoji ( for Louis Vuitton X Yayoi Kusama), to drive up engagement. 

YouTube Updates For 2023: Focusing On Shorts, Analytics & YPP

Youtube has posted their first creator insider video of 2023 and outlined their most immediate new updates for the new year. This includes a change to YPP contracts, with the main update being that channels will be able to earn money from ads which run between videos in the Shorts feed. The Shorts Fund will be disappearing following the addition of Shorts ads revenue and monetisation on video views. Also, there will be new analytics updates for creators such as video thumbnails and length breakdowns. Finally, Shorts thumbnails are still in the works, but creators are now able to select a frame from their videos to act as a thumbnail on videos as a first step. 

Watch the full video here

Twitter Rolls Out New Swipeable Feed Of Users That You Follow In App

Twitter has launched a new app update where users can switch between a ‘For You’ tab and ‘Following’ tab. Similar to that of the TikTok home screen, users will now have two timelines which they can swipe between (recommended Tweet content and that posted by others you follow), instead of tapping on the ✨icon. The new ‘For You’ and ‘Following’ tabs will replace ‘Home’ and ‘Latest’ on the Twitter website,  iOS and Android devices as of 20/01/23.

View the tweets here.

Meta Updates Ads Fairness Efforts

Meta has made some new updates to their ads fairness efforts across their apps (Facebook, Instagram, WhatsApp etc.). In the update they have announced that they have worked with the Department of Justice to develop technology which will help distribute adverts in a more just way. They are also launching said new technology in the USA for housing ads and have plans to expand its uses to credit and employment advertisements too. Meta will be sharing more about how their new system works including how exactly it helps enhance the fair distribution of adverts and how it can respect users' privacy.

Read the full article here.

LinkedIn Shares New Data On Engagement And Ad Performance

LinkedIn has shared a new infographic focusing on the ways in which B2B marketers can grow on the platform. In 2022, it was LinkedIn’s goal for themselves and their marketers to return to growth, and (as outlined in the infographic) they did just that. As per LinkedIn “LinkedIn Marketing Solutions surpassed $5 billion in revenue for the first time in July of 2022, and eMarketer projects that by 2024, LinkedIn will capture nearly 50% of all display ad spending and 25% of all digital ad spending”. A couple of examples of LinkedIn’s growth include; As of April 2022, 59 million companies have a LinkedIn Page, with 2.7 million of these Pages posting at least weekly and LinkedIn members are viewing 22% more Feed Updates in 2022 YoY(LinkedIn internal data).

View the full infographic here

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ChatGTP - The Google Replacement?

The ChatGTP chatbot is the newest internet trend taking over social media, with talk about its arrival really picking up in the past few weeks. Chat GTP is a language model developed by OpenAI, which can be used for “natural language processing tasks” meaning that users can go on to chat.openai.com (when it’s not too busy!) and ask the AI generator a question or for it to, and the programme will scour the internet to find what it deems to be the best ‘human-like’ answer. The application can be used for a whole range of things, some more practical such as language translation and question/answer chats and others more creative like asking it to write an essay in the style of William Shakespeare or suggest a caption for your brand’s latest Instagram post.

Try out ChatGTP here.

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