Expect the latest on social media news, features and updates across all platforms, with insight from our in-house social team to help you stay up to date and on trend.

TikTok Launches ‘TikTok Now’ Feature

TikTok has introduced “TikTok Now” which is their newest way for users to connect, by posting either a photo or 10 second video at a random time each day. This feature can be likened to the BeReal app, which recently reached 10 million daily active users. This has understandably become inspiration for other social media platforms as users value the unfiltered nature of the BeReal app. In terms of who can view the post, TikTok will offer users the choice between many different privacy settings.

Read more here.

Twitter Publishes Strategy Guide For Businesses And Professionals

Twitter has launched a guide for businesses and professionals to help keep their Twitter strategies as effective as possible. The guide presents users with data and audience insights, information on how to optimise your Twitter profile, and creative best practices for Tweets. Users can also find a step by step checklist to make sure they're making the most of their Twitter account as well as information on the best ad formats to help connect better with audiences on the app. Overall, this could be a useful tool for companies when marketing new products and services on Twitter.

Download the guide here.

Meta Announces Facebook Reels API

Meta has announced the launch of Facebook Reels API which will enable the sharing of Facebook Reels to publicly available Facebook pages from a desktop/web application. This will enable 3rd party platforms to hold a “share to reels” feature within the sharing options in their apps. Meta has already partnered with Wix, Jellysmack and Sprout Social upon the launch to integrate the Facebook Reels API. 

Learn more here.

Meta Adds New Tools For Creators On Facebook

Meta has announced a range of new creator focused elements on Facebook to help creators who use Pages, namely their new Creator Endorsement notification feature. Through Creator Endorsement, creators can now recommend that their fans follow another creator they admire via a direct notification. Meta has also launched new Post and Story templates which auto mentions top fans, allowing creators to show their appreciation for the users. In addition, creators can now share content exclusively to top fans and subscribers, with an option coming soon to share early access to special content.

View the announcement here.

10 Essential LinkedIn Statistics For Social Media Marketers

Oberlo has recently released an infographic covering a range of statistics about LinkedIn and its users to help businesses and marketers use the platform to its full potential. The infographic shows; the number of LinkedIn members, LinkedIn demographics, LinkedIn for businesses and B2B, LinkedIn Ads and LinkedIn for mobile. These statistics could help businesses to better optimise their LinkedIn strategy.

View the infographic here.


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