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LinkedIn Shares Issue 2 of Big Thinking Digital Magazine

LinkedIn has shared the second issue of their digital magazine, Big Thinking. Acknowledging the challenges facing businesses today, the issue focuses on how businesses can reimagine growth and how they can deliver it. The magazine features contributions from people within, and outside of, media and marketing covering a range of subjects. This includes how media buying can be a force for good, how to build an employer brand, plus more.

Read more here.

Twitter Introduces The Twitter Connect Playbook

Twitter has introduced the Twitter Connect Playbook to provide guidance for marketers on using Twitter ads to drive results. The guide features a number of learnings, data and tips such as how brands can use Twitter's various targeting tools to reach new audiences, how brands can connect with events, occasions and trends on Twitter, outlining creative best practices, plus more.

Read more here.

Pinterest Adds New Shopping Features

Pinterest has introduced new commerce tools to help merchants reach more users on the platform. The new features include The Pinterest API for Shopping, enabling more efficient data quality for merchant products through shopping and measurement features, and Product Tagging for Pins which allow a brand to make lifestyle Pins shoppable. Pinterest is continuing to invest in video, with Merchants and with the Video in Catalog tool, brands will now be able to include videos within their product catalogues. Pinterest has also added The Shop Tab in Business Profiles to help brands easily display shoppable products.

Read more here.

Twitter Adds Capability For Users To Unmention Themselves In Tweets

Twitter has added the capability for users to unmention themselves in Tweets. By using the unmentioning tool, users can leave a conversation and their usertag will be removed from the chat. This means other users will not be able to mention the user again within the Tweets and they won't receive any more notifications from the conversation. The username will still be visible in text form in the original Tweets they were part of, though the user will not be part of the exchange going forward once choosing to be unmentioned.

Read more here.

TikTok Partners With NCSolutions to Measure Sales

TikTok has announced a new partnership with NCSolutions to deliver a new sales lift measurement solution to provide more insights about the customer purchase journey. The tool will measure the incremental sales lift of in-person and online sales after seeing an ad on TikTok. This should give brands more insight into how impactful their campaigns are on the platform as well gaining more insights into the likes of which parts of the campaign are the most impactful for driving sales. 

Read more here.

Twitter Shares Ad Best Practices

Twitter advertising launched just a few years after Facebook and has since evolved into a vital pillar of many businesses marketing strategies. A 2020 study from Hootsuite found that Twitter ads can reach 339.6 million people, with users spending 26% more time viewing ads on Twitter than on any other leading platforms. Whether you want to gain more followers or drive conversions, whether that’s sales or leads, Twitter advertising can be a cost-effective option for the right business.

Twitter recently spoke to their Account Managers and ad experts to understand the best practices in 2022 to achieve success. Here are a couple of key takeaways:

1) Strategy recommendations - when it comes to strategy, Twitter recommends either launching something new through paid ads or connecting to your audience through cultural relevance. Whether that’s through events, movements or sharing a unique opinion in conversations. Twitter research shows that there is a 73% correlation between a brand’s cultural relevance and its revenue.

2) Making the most out of tweet copy - Twitter recommends keeping ad copy concise, around 50-100 characters. It’s also important to include a clear call to action and convey a sense of urgency where possible, e.g. a limited time offer or a discount for the first 20 sign-ups. Another top tip is to keep hashtags and @’s out of your ad - these create costly exit points. 

Discover more best practices here.

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