Dr. Martens x Betty Boop
A collection inspired by the original sass symbol. Amping up female empowerment and the mischievous and rebellious spirit of Betty Boop.
Betty Boop has been breaking down stereotypes since 1930. Betty has been taking on gender norms and challenging traditional femininity for over 90 years as a cultural icon and one of the original figures of authentic self-expression. This Dr. Martens collaboration with one of early animation’s first feminist idols is built to turn heads – like she’s been doing for nearly a century.
For this newest product launch, Eleven Miles worked closely with Dr. Martens to create a launch campaign with a signature Betty Boop, animated how-to-wear story. The animation would amplify the product and persona using Betty’s iconic voice to deliver a message that would show Betty standing proud in her new Dr. Martens.
The campaign video on instagram alone, has exceeded 130,000 views and 24,000 likes, with Betty Boop and Dr Martens fans embracing the collaboration with open arms.
“For this collaboration, the animated approach was the most authentic creative route. It really highlighted the connection between Dr. Martens and Betty Boop and the idea of empowerment and defying gender stereotypes.”
Sebastien Berre, Global Product Marketing Lead, Dr. Martens
Keen an eye out for more of the campaign across Dr. Martens channels! Boop Oop A Doop!
Can we help support your upcoming production brief or product launch? Let us know.