Delivering real impact for Tim Hortons

In Canada, coffeehouse and restaurant chain Tim Hortons is a household name – there’s a store in nearly every small town and large city. But here in the UK, there’s 78 stores. And they’re not all located in bustling towns or city centres. So Tims came to us to help increase brand awareness and drive footfall – and the results speak for themselves…

Over 690,000 new email subscribers in under six weeks
Emailable customers generate 131% more revenue than non-emailable ones, so we came up with an online Spin to Win Christmas campaign to get as many new customers as possible onto Tims subscriber list, and get people through their doors. The mechanic was simple: Visit campaign landing page, spin the wheel, win a guaranteed prize, redeem in store within 7 days. The campaign went viral on social media – racking up 1.3 million plays, and we added over 690,000 new subscribers to Tims database. All in under six weeks.

Using real talent to create advantage
At Eleven Miles, we use influencers to create authentic campaigns and content that resonates. And for Tim Hortons it’s delivering real impact. So far we’ve worked with over 200 influencers driving awareness. Our Valentine’s Day campaign, ‘PutARingOnIt’, promoting Tims 2 for 1 donut offer, Spin to Win, and our Tims Savers and Tims Icons campaigns, have all smashed engagement rate targets and grown their social following across all channels. And with more influencer campaigns in the works, we’re excited for the future.

If you’re looking to boost your brand’s reach, or get people into your stores, get in touch to find out how our ‘real influence’ strategy can help your business create ‘real’ advantage.