Back in 1976, Anita Roddick opened a little green shop in Brighton with a belief that business could be a force for good. Fast forward 44 years, and that humble store has become the UK’s most beloved, cruelty-free beauty brand: The Body Shop.

So much has changed for this iconic B-corp business, but their underlying ambition to be changemakers, hasn’t. 

And now, this evolutionary brand is changing the game once again, following in their founders’ footsteps developing the fun and flexible business that Anita set up back in 1994, with The Body Shop at Home™. And we’re thrilled to say that the Eleven Miles team has been a part of bringing their new-look brand book (the tool that drives this part of the business) to life. 

It started with a pitch…

Eleven Miles pitched to The Body Shop at Home™ team against a series of other agencies to win the task of giving their brand book a whole new look and feel. After everyone had delivered their ideas, Eleven Miles was appointed the very exciting role of Creative Agency for the project — supporting with bringing this new vision to life. 

A brand book beautiful on the inside and out

Over the past few months, we’ve been working with The Body Shop at Home™ team to plan and deliver their new brand book, piecing together everything from copy and content to layout and design, and sure enough, it’s all come together nicely. We are pleased to say that the new UK brand book is now live! And will be dropping into The Body Shop at Home™ Consultant’s mailboxes very soon. 

How it’s going

We’ve been working closely with the The Body Shop at Home™ team to help produce global variants of the brand book, with US, Spanish and Canadian versions currently underway and on their way out as we speak. 

Take a look through our work so far here.