A New Era Is Here For RGK Wheelchairs

RGK Wheelchairs manufacture and distribute exceptional quality, made to measure, daily and sport wheelchairs.

Positioned as global industry leaders, they work tirelessly to offer a premium product that fits the exact requirements of its user. In a bid to take this to the next level, the RGK team have now created the World's first made-to measure, carbon fibre wheelchair. Introducing the Veypr Sub4. 

Eleven Miles worked with RGK to produce a unique launch campaign, which would simultaneously announce the Veypr Sub 4 and new brand ambassador, David Weir CBE.

Today marks the start of a new era.

A 10-year dream.

A moment in history.

A new chapter has started in the world of made-to-measure wheelchair design. And with it, comes a new lease of life. A refusal to compromise, with quality, performance and comfort delivered in an innovative new way.

This isn’t just a wheelchair, it’s the start of something entirely new. Where once far-off dreams become reality, and the seemingly impossible is now possible.

Introducing the new VEYPR Sub 4 — the first ever made-to-measure carbon fibre chair.

The Campaign

Working on end-to-end production for the campaign, Eleven Miles delivered a 30” and 10” showreel launch video and a gallery of static assets of both David Weir and the chair. This was supported by a launch pack of recommended assets, copy and more for the client to implement across social media, brochures, digital web design and additional supporting sales collateral.

The product officially launched in Q1 of 2022 and has been extremely well received across the market. Excitingly, the first customers are now receiving their made to measure Veypr Sub4 orders following their personalised experience with the RGK team.

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